模力指数模力指数
返回行业排行

护肤品行业排行

TOP 20 明细榜单（多指标并列展示）

珀莱雅
40.7%1.8%0.0%37.0%9.3%
2
海蓝之谜
38.9%1.8%0.0%18.5%16.7%
3
修丽可
37.0%5.6%9.5%20.4%9.3%
4
韩束
35.2%1.8%0.0%35.2%7.4%
5
雅诗兰黛
35.2%0.0%0.0%20.4%9.3%
6
薇诺娜
33.3%0.0%0.0%27.8%9.3%
7
理肤泉
31.5%1.8%0.0%18.5%9.3%
8
赫莲娜
31.5%1.8%0.0%9.3%13.0%
9
SK-II
31.5%0.0%0.0%20.4%1.8%
10
百雀羚
31.5%0.0%0.0%29.6%5.6%
11
自然堂
31.5%0.0%0.0%27.8%5.6%
12
欧莱雅
29.6%20.4%0.0%22.2%9.3%
13
资生堂
29.6%0.0%0.0%18.5%3.7%
14
兰蔻
25.9%0.0%0.0%9.3%5.6%
15
妮维雅
25.9%0.0%0.0%16.7%1.8%
16
谷雨
22.2%0.0%0.0%16.7%3.7%
17
HBN
20.4%3.7%0.0%14.8%9.3%
18
Cerave
18.5%0.0%0.0%13.0%0.0%
19
DPDP
18.5%0.0%0.0%16.7%1.8%
20
毛戈平
18.5%0.0%0.0%13.0%0.0%

数据说明

排序规则：本榜单通过分析大模型的输出，计算提及率、首位提及率、首选推荐率、正面及负面提及率五大核心指标，客观反映品牌在大模型认知中在行业的位置与形象。